Montreal iGotcha Media [1], developer of innovative digital signage solutions for out-of-home advertising, has broadened its business with the launch of the iGotcha Golf Network and announcement of an exclusive partnership with the National Golf Course Owners Association of Canada [2].
[3]Sixteen golf clubs – so far, all in Quebec – have already joined the iGotcha Golf Network. “But we’ll be in several other provinces next year,” says Greg Adelstein, iGotcha president.
The iGotcha Golf Network uses the Web and large digital flat screen televisions to inform and entertain golfers. Strategically positioned in club houses, pro shops and other high traffic locations, these screens also provide a compelling platform for advertisers to reach a qualified, affluent and captive audience
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The iGotcha Golf Network delivers Web-based content that is updated on a daily basis, including: golf tips, golf trivia, news, weather, sports, and advertising – both network-wide and golf club specific. The screens are backed by iGotcha’s own proprietary software and managed from a central source, although templates allow club management to add club-specific messages.. Entirely advertiser-supported, with advertising sales handled by iGotcha’s own sale staff, the iGotcha Golf Network represents absolutely no cost to participating golf clubs. Standard implementations include two 42” monitors, all other equipment, installation, maintenance and all online content.
The partnership with NGCOA of Canada will bring the iGotcha Golf Network to participating members across the country.
“The iGotcha Golf Network delivers information simply and effectively,” says Alain Laforge, regional director, NGCOA Canada, Quebec Chapter. “For example, easy access to an up-to-date weather forecast is very relevant to a golfer about to tee-off. Also, the network facilitates direct communication. As example, golf clubs may promote their clubhouse menus or the inventory in their pro shop. And, of course, what makes integrating the iGotcha Golf Network an easy decision is the cost – entirely free to golf course operators.”
“Using this network will give advertisers direct access to one of the most affluent and coveted demographic target groups in the country,” says Adelstein. “We look forward to rolling out our network at golf clubs across the country – with our NGCOA partners receiving extra network time to promote their clubs at no additional cost.”
The iGotcha Golf Network is the next step in iGotcha’s growth. The company, which began business in 2005 with Web pads in coffee shops, has grown to offer unique interactive windows, and to manage third party networks for such companies as Reebok Canada, Reebok U.S. [4], Le Château [5] and VIF Communication.