Europe’s First Network
Adrian J Cotterill, Editor-in-Chief
Big, big news that should send shock waves around the (now) smaller screen networks that don’t scale quickly enough…
Neo Advertising has just acquired POSTV in the Netherlands.
I know both companies well and this is a very good fit I think. They both have some focus on retail, they both use Broadsign, and the geographies they covered each complement each other and now fit incredibly nicely.
This I think I can safely say is the first true European network – covering as it does Switzerland, Austria, Germany and BeNeLux. Neo Advertising also have a strong presence in Canada as well of course.
I am really excited about this deal and will undoubtedly write some more about as the terms of the deal (which were not disclosed) become clear.
About POSTV
Founded in 2006, POSTV offers one-stop-shop services for in-store digital signage networks. With a focus on Consumer Electronics and Fast Moving Consumer Goods, POSTV operates a growing number of networks with leading national retailers.About Neo Advertising
Founded in 2003, the Neo Advertising Group, strong of a network of more than 2’500 screens, prestigious partners such as the French retail chain Carrefour, German retail chain Edeka and presence in Spain, Germany, Belgium, Switzerland and Canada, is the European player of reference in the field of in-store digital signage.
http://www.neoadvertising.com/
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