The Mobile Marketing Association [1] announced last week that Mojiva Inc. [2] , parent company of Mojiva [3] , a leading mobile ad network, and Mocean Mobile [4], mobile ad serving standard, has joined the MMA as a Global Premium Member.
[5]Mocean Mobile will collaborate with the MMA to develop a mobile sales training program for publishers, which will be delivered cooperatively by Tony Nethercutt, general manager for Mojiva Inc. North America, and the MMA. This program will highlight the important aspects of selling mobile marketing, as well as how to effectively integrate it into an advertiser’s media budget.
In welcoming Mojiva Inc. as a Global Premium Member of the MMA, Greg Stuart, MMA Global CEO, says, “Educating the media companies on how best to sell mobile marketing is pivotal to the future success of our industry.”
“Our team holds a wealth of knowledge that we are excited to share with the MMA’s members and the industry overall,” says David Gwozdz, CEO of Mojiva Inc.
Mojiva will also be participating as a presenting sponsor at the MMA Mobile CEO & CMO Summit held in the Dominican Republic on July 24-26, 2011, as well as in July, 2012. As part of this sponsorship, Mojiva will lead a 50-minute panel discussion on how to integrate cutting-edge creative executions into mobile marketing campaigns, a mission unique to Mojiva’s Mobile Creative Alliance [6]. Mojiva’s Mobile Creative Alliance is the only industry group of top-tier rich media partners that showcases the creative possibilities of mobile rich media.
In addition, Mocean Mobile will host a series of invite-only ‘Innovator Roundtable’ dinner functions throughout the coming months, where 30 industry leaders and visionaries will discuss and debate hot topics in mobile marketing.
Membership in the MMA reflects Mojiva Inc.’s commitment to leading the mobile advertising industry forward. To that end, Gwozdz, will serve on the MMA Global Board of Directors, and Nethercutt will also hold a board seat on the MMA North American Regional Executive Committee.
Launched in November 2009, MMA’s Premium Membership is the highest-tier membership for companies wishing to establish an advanced global leadership position across the mobile marketing industry.