“Static Signage is becoming extinct” – well so say Wallflower Global down-under. I am not sure I would go as far as to say that but I have written before about active vs passive digital signage and the increased interest in kiosks in digital out of home.
Wallflower’s approach is to add, what they call, a Navigator module (nice name) to their offering.
Their newly re-vamped web site [1] explains it all in a bit more detail.
Fingermark Interactive, one of Wallflower Global’s resellers has recently rolled out the Navigator solution to the Westfield Albany shopping mall in Auckland, New Zealand.