Addis Ababa, a few days ago and the Walta Information Center (WIC) (a private media outlet and Public Relations Center) said it was all set to use digital signage, spending as it did almost half a million dollars on 144 Large Format Display (LFD) screens from Samsung.Probably not much of a story in that in itself except if you think we were the only folks to give screen manufacturers a hard time you just have to see the love that Iyasu Ephrem, technical advisor to the project has for Samsung…
We quote “We are disappointed by Samsung’s approach in terms of software and technical support … We are not able to get the technical manual for the hardware and the software”.
He is quoted as saying that after persistent requests from Walta themselves, Samsung sent a team of three technical experts to assist in the project but capped that by addimg “However, our IT team’s progress was much better than the experts. Instead of training us we trained them”.
As a side note though surely everyone knows by now NOT to buy (or even use it if it is offered for free) a screen panel manufacturer’s digital signage software or perhaps that fact hasn’t trickled down to the Middle East yet?