Addis Ababa, a few days ago and the Walta Information Center (WIC) (a private media outlet and Public Relations Center) said it was all set to use digital signage, spending as it did almost half a million dollars on 144 Large Format Display (LFD) screens from Samsung.
[1]We love Samsung we really do...
We quote [2] “We are disappointed by Samsung’s approach in terms of software and technical support … We are not able to get the technical manual for the hardware and the software”.
He is quoted as saying that after persistent requests from Walta themselves, Samsung sent a team of three technical experts to assist in the project but capped that by addimg “However, our IT team’s progress was much better than the experts. Instead of training us we trained them”.
As a side note though surely everyone knows by now NOT to buy (or even use it if it is offered for free) a screen panel manufacturer’s digital signage software or perhaps that fact hasn’t trickled down to the Middle East yet?
5 Comments To "No Love Lost For Samsung"
#1 Comment By Hardnut On 8 August 2011 @ 16:12 @717
Delighted to read that piece Adrian. Ah Magic net aka Tragic net. Samsung should stick to their knitting.
#2 Comment By jason Cremins On 8 August 2011 @ 17:04 @753
A perfect example of why hardware manufactures should stick to what they know best and work with software providers to deliver solutions not just promises based on the offer of free software.
#3 Comment By Hardnut On 8 August 2011 @ 18:22 @807
There cannot have been much to read in the SW technical documentation. It must have amounted to all of 1 line: If Tragic Net fails to work please uninstall, go buy real software.
#4 Comment By Ken Goldberg On 9 August 2011 @ 04:06 @212
Yet another example of why projects should be led by consultants.
#5 Comment By luis On 11 August 2011 @ 09:56 @456
I have already installed a few hundred of DXN1, 2, 3A, 3B and 3x as I liked to call the different models for the DXN3s. All of those without Magic Info.
Issue here is that Samsung does not listen. I am sorry, I mean, the core development of the hardware/application is not listening to the “real” people who are installing. They are only interested in thousands of systems sold.
They are lacking a true DS software behind the hardware. They are lacking the input from the buyers.
The modificaitons they made on DNX2, then on DXN3 were not complete. Meaning, it looked, when you saw the final product, that they just needed to “spit it out” asap to meet order requests.
Now, to Samsung Corporate, if you want to offer me a job, I will re-engineer your product, both hardware and software, so you can really make a difference in the market place.
I heard that Korea is a nice place to live…