The Digital Place-based Advertising Association [1] is taking an industry presentation geared for agency media planners on the road, where it aims to sell the Power of Digital Place-based Media.
“The aim is to help grow the industry,” says Susan Danaher, DPAA president. “We want to show how Digital Place-based fits into the mix.”
The entire presentation, including a technical appendix of facts and figures as well as 86-pages of campaigns as examples is being made available for free. While these latter will be mainly on the web, a few copies will be made available in print form.
The presentation is different from, but complements DPAA’s InfoCenter [2], the DPAA’s online search and discovery tool launched last March.
The road show presentations have just begun in New York, starting with Omnicom [3]’s OMD [4] and PHD [5], but will be hitting other cities. A mini-version of the presentation can be found online, but if your agency wants more information on this full, valuable presentation – as Danaher says, “Complete with cookies” – please contact Noah Klas at 646-205-8520 or noah.klas@dp-aa.org