To launch their new line of laptops with Beats Audio, HP  recently took to the streets with an experiential advertising  campaign that included DJs, break-dancers and performances by local artists in New York, Philadelphia, Chicago and Atlanta.
This execution integrates well as an extension of the recent School’s Back in Session commercials by HP  featuring a posthumous appearance by Jimi Hendrix  that advertise the HP Envy Beats Edition laptop with a powerful entertainment center equipped with the Beats Audio  system.
A unique social media campaign was activated to spread the word to consumers online by continuously dropping clues about the event locations, performers and DJs from HP Play Facebook  events pages.
City Eventions, working in conjunction with Outdoor Media Alliance are responsible for this creative interactive out of home activation.
Stay Tuned for a web exclusive video re-cap of all the events.