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To launch their new line of laptops with Beats Audio, HP [2] recently took to the streets with an experiential advertising [3] campaign that included DJs, break-dancers and performances by local artists in New York, Philadelphia, Chicago and Atlanta.
This execution integrates well as an extension of the recent School’s Back in Session commercials by HP [4] featuring a posthumous appearance by Jimi Hendrix [5] that advertise the HP Envy Beats Edition laptop with a powerful entertainment center equipped with the Beats Audio [6] system.
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A unique social media campaign was activated to spread the word to consumers online by continuously dropping clues about the event locations, performers and DJs from HP Play Facebook [8] events pages.
City Eventions, working in conjunction with Outdoor Media Alliance are responsible for this creative interactive out of home activation.
Stay Tuned for a web exclusive video re-cap of all the events.