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EYE Welcomes Home A Winner

Yellow-clad fans in their thousands thronged Melbourne’s city centre on Friday to hail Cadel Evans as Australia’s first Tour de France champion as he took a ceremonial ride into town after returning from Europe but before that at Melbourne Airport he was welcomed with EYE’s brand new digital signage.

Mike Tyquin – CEO, Australia and New Zealand told us “We were so proud to be able to present Cadel’s winning picture to Melbourne and celebrate such a monumental win. The beauty of digital media is its immediacy and real time messaging and we were really excited to showcase this in such a celebratory way for Cadel.”

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Congratulations Cadel‘ messages adorned the external portrait digital LED site on Melbourne Drive, as well as all of the digital signage in baggage and arrivals in the International Terminal.

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1 Comment To "EYE Welcomes Home A Winner"

#1 Comment By Dave Haynes On 12 August 2011 @ 15:13 @675

“The beauty of digital media is its immediacy and real time messaging…”

Well, yeah, kinda sorta … I suppose. Evans crossed the finish line in Paris three weeks ago. Somebody could have hand-painted a poster in that time.