I Can’t Dear, It Hurts My Eyes…
Adrian J Cotterill, Editor-in-Chief
We haven’t written about these horrible three-foot iCan pods based on LED technology (Tri-colour LED’s are rotated to create virtual pixels, which creates a full colour cylindrical screen 300mm in diameter by 500mm high) for sometime now – mainly because (not even at events) have we seen any in the real world and the much touted Daily Mail newspaper network never came to anything at all (see our story from way back in February 2008 here`).
This ‘ican’ unit was strobing away in high brightness on the counter next to where a large queue forms every Saturday morning for newspapers, lottery tickets etc. in the Martin McColls Newsagent on Rayleigh Street in Essex, UK.
The public verdict on the unit was probably best summed up by the small boy and his mother who were over heard to say “Wow! Look at that mummy!”…
To which the mother replied “I can’t dear, it hurts my eyes”.
Horrible.
August 19th, 2011 at 15:04 @669
It’s remarkable to think there were people … somewhere … who sat around a meeting table and concluded, “My God, what a great idea!!!”
Made me laugh out loud when I saw it.
August 22nd, 2011 at 14:32 @647
It reminds me of those dynascan revolving 360 degree screens, we had one in the White Rose Shopping centre, never worked, virtually impossible to repair, and the image was complete shite. It was literally thrown in a skip.
August 27th, 2011 at 00:02 @043
Thanks for your kind words Stuart. Though I don’t remember selling to White Rose Shopping Center and don’t know who you are. If you are able to provide a serial number, I verify if there was a DS360 display.
If you are interested, you can visit the new Disney Store on Oxford Street or you can find more 360 screens at O2 Arena which have been there for almost 5 years.
Thanks.
June 27th, 2013 at 00:20 @055
Absolute heap of crap, whats the point of content disappearing around the other side? Media buyers stay well clear, best hope is for a private punter.. I Bedroom Bedsit for rent, LMAO, glad Timothy Alan Saunders of Larchfield Engineering and ESE Engineering has lost his shirt on this. I think they are all dead now?