San Francisco-based Omek Interactive [1], provider of tools and technology for incorporating gesture recognition and body tracking capabilities into devices and applications, has published a new white paper: ‘Moving Beyond the Touchscreen: Best Practices for Creating Gesture-Enabled Digital Signage’.”
For those involved in the digital signage industry – whether as an integrator, content provider, ad agency, system provider, or other – understanding how best to employ gesture-based interfaces in signage applications can be a critical factor in their future success.
Gesture-based interfaces offer a world of new possibilities for digital signage, engaging customers naturally and effectively beyond traditional touchscreen and 2D technologies.
Omek gives digital signage developers the power to create compelling gesture-controlled installations. The Omek Beckon Development Suite is a full-featured set of middleware and tools that enables the rapid development of interactive digital applications that utilize the capabilities of 3D body tracking and gesture recognition. Using Omek’s tools, you can create immersive installations that attract and engage customers in profound new ways, as they use their natural body movements and gestures to interact with your experience.
“Omek is at the forefront of gesture-control technology for digital signage – one of the fastest growth segments in the technology-fueled arena of advertising and marketing,”says Jonathan Epstein, Omek president. “We produced this white paper to help digital signage creators stay ahead of the competition, and on top of this major evolution in interface design.”
Topics covered in the white paper include:
- When to use body tracking and gesture recognition in digital signage applications;
- How to draw people into an interactive digital signage experience;
- Design considerations for the users’ physical interaction with an experience;
- Considerations for the physical environment of an installation;
- Measuring the effectiveness of interactive signage experiences as an advertising medium;
- Considerations for incorporating multiple users into an experience;
- Key ‘do’s’ and ‘don’ts’ for developing gesture-based applications.
Copies of the white paper can be downloaded here [2].
Omek’s gesture recognition and body tracking software is being incorporated into TVs, set-top boxes, computers and peripherals, smartphones, interactive signs, and medical and fitness devices – and into the content and applications that run on these devices. Omek’s tools work with all major 3D cameras, and support a broad range of processors and operating systems – giving customers the flexibility to take advantage of the latest technology, while maintaining portability for their applications. A privately held company, Omek is headquartered in Bet Shemesh, Israel, and has offices in San Francisco, Taipei, and Tokyo.