This Week’s #MXMDSA Event

JP Biamby

As previously reported, The Digital Screenmedia Association and Media Cross Media held an informative panel discussion about the convergence of Social, Mobile and Location based technologies at the offices of sponsor Duane Morris in the midst of Times Square earlier this week (‘Digital Signage to Mobile Screens : Making way for a Digital Out-of-Home cross-screen marketing strategy presentation and panel‘).

Representatives from Carat, Razorfish, GoldMobile, Six Flags, AdGent Digital and Times Square Domination preceded the panel discussion (hosted ably by ComQi’s Stuart Armstrong) with brief presentations on their perspectives of the DOOH industry and the disruption being caused by the convergence of new innovative Social, Mobile and Local advertising platforms.

The next event is a ‘Special Facebook Cross-Media Event’ on September 21, 2011. For more information visit:

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