Gail Chiasson, North American Editor
B. Joseph Pine II, co-founder of Strategic Horizons, will deliver the Wednesday, Nov. 9 keynote at 9 a.m. on ‘Driving Customer Engagement through Digital Experiences’ at Customer Engagement Technology World.
Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
Pine has co-authored ‘The Experience Economy: Work Is Theatre & Every Business a Stage’, ‘Authenticity: What Consumers Really Want’, and most recently, ‘Infinite Possibility: Creating Customer Value on the Digital Frontie’.
In the seminal work The Experience Economy, Pine identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences – memorable events that engage people in inherently personal ways. But the physical world, bounded as it is by matter, space, and time, offers limited opportunities for customer engagement, while digital technology offers infinite possibility – you can create anything you want.
So in his mind-blowing speech, Pine will take you out onto the digital frontier, showing you the way to unknown worlds that create value for your customers with offerings that fuse the real and the virtual.
Not to be missed, we think!
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