Innovative’s New Watchfire Digital Boards

Gail Chiasson, North American Editor

Innovative Media LLC, Nashville, Tennessee-based outdoor advertising company, has installed two new digital billboards in Nashville manufactured by Watchfire Digital Outdoor, Danville, Illinois.

The 19mm 11‘x21’ boards are located on West End Avenue, at 23rd Avenue and 29th Avenue, an area that includes access to Vanderbilt University and Vanderbilt Hospital, as well as high-end retail, restaurants and condominiums. More than 70,000 vehicles pass the billboards daily.

Innovative Media now has three digital billboards in the Nashville area. The most recent installations are the company’s first billboards from Watchfire.

Jim Godsey, president of Innovative Media, says that he selected Watchfire for his newest installations because Watchfire manufactures a lighter weight board, which makes installation easier and more cost effective; its boards operate on far less amperage than other similar sized boards; and because of the company’s service from the sales process through installation and follow-up.

The new billboards include a mix of local and national advertisers, including independent restaurants, McDonald’s, Budweiser, the famous Opryland Hotel, auto dealerships and Vanderbilt University sports programs.

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