[1]
“You have to fit in with the customers’ world or they won’t engage with you.”
Peter Critchley, partner, Beaver Group [2]
[3]
“Interactivity is something being being demanded everywhere.”
Damon Crowhurst, senior director, EMEA, Scala [4]
[5]
“With Scala, it’s nice that you don’t need storyboards.”
Tony Vermont, head of content creation, Ethniks [6]
[7]
“The quality of content is related to how old you are and psychologically how you perceive it.”
Ahmed ElRidi, CEO, Advanced Interactive Media Solutions [8]