Amscreen Joue le Loto

Adrian J Cotterill, Editor-in-Chief

Amscreen, the UK’s largest nationwide digital media network owner, yesterday announced a deal with La Francaise des Jeux, France’s national lottery operator, which will see 4,000 electronic jackpot communication displays installed in stores across the country.

Simon Sugar, CEO of Amscreen, told us “This deal with La Francaise des Jeux builds on our success with deploying lottery solutions for Camelot in the UK and also further marks our expansion onto the European market following on from our deal with BP Europe. La Francaise des Jeux have terminals in over 25,000 stores nationwide and we look forward to rolling out our displays across the network.”

La Francaise des Jeux, which has 28 million lottery players and annual sales in excess of 10.5 billion Euros, have partnered with Amscreen to develop a window display screen for the real-time communication of Loto and Euro Millions jackpot information.

They have called on Amscreen to deliver accurate, visible and attractive information to their customers that can be updated using SMS, Ethernet or Wifi connectivity. The combination of Amscreen’s electronics, display and communications expertise made them the obvious choice for the French organisation, which has close to 35,800 sales outlets across the nation.

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