As part of this exclusive relationship in the gas space, Bloomberg will create custom segments specifically for GSTV’s affluent audience. More than 27 million viewers will see Bloomberg Television each month on GSTV.
“Bloomberg aims to make its content available to viewers on-the-go when it happens, whether in print, mobile, web, or at the pump,” says Dylan Cohen, global head of content syndication. “This partnership will give more people access to Bloomberg’s expertise and unbiased reporting to help them make informed decisions.”
Bloomberg Television delivers critical news and market information that influential business and financial executives need to make informed decisions. This aligns with GSTV viewers who are 36% more likely than the average person to be a business owner/partner, and 28% more likely to be in management, business and professional occupations.
“Affluent consumers spend a lot of time driving – about 20,000 miles per year,” says David Leider, CEO, Gas Station TV. “GSTV is now bringing them Bloomberg TV’s Personal Business and Finance News so they can stay on top of the investments and the companies that support their lifestyles.”
This announcement comes on the heels of GSTV and Wayne Industries’ recent announcement to launch inOvationTV at fuel retailers throughout the country with a Wayne investment valued at more than $50 million InOvationTV will triple GSTV’s already industry leading monthly viewership to an audience of more than 70 million people.
GSTV can be viewed throughout the country at leading gas retailers. Programming includes exclusive sports from ESPN, business and personal finance news from Bloomberg TV, local weather from AccuWeather, and GSTV’s original social media television show, Your Neighborhood.