Hyundai Motor Company today unveiled the widely anticipated LED billboard at the heart of London in Piccadilly Circus featuring Hyundai’s ‘New Thinking.’
The 116 sq metre space in Piccadilly Circus – previously held by Sanyo since 1978 – is estimated to be seen by over 56 million people every year including visitors to London from across the globe.
As we reported before, this marks the end of an era. The only remaining billboard hosting the traditional cold cathode tubes (neons) introduced back in 1923, has now been transformed with new state-of-the-art high-resolution LED lights and will be seen by the public for the first time today. It is also the first time in over 20 years that a brand has changed at the Lights.
Tony Whitehorn, managing director, Hyundai UK says: “We are delighted to have achieved such a prestigious space in the heart of such a vibrant city. It is a rare opportunity for our brand to become part of the London landscape and to engage with millions of global consumers on a daily basis.
“Only fifty brands have advertised on this site over its 100 year history and adding Hyundai to that list shows just how far the brand has come in recent years. It represents a significant investment for Hyundai and highlights just how important the UK is to the Hyundai business.”
Mike Baker CEO of the Outdoor Media Centre, present for the unveiling confirms: “This is the end of the Neon era as Sanyo gives way to Hyundai. The iconic Picadilly Light is now fully LED, and new technology in the form of digital continues to underpin the growth of outdoor.”