Gail Chiasson, North American Editor
We see that Joe Mandese, editor-in-Chief at MediaPost, is moderating a panel at the DPAA Digital Media Summit.
We met Mandese at MediaPost’s own excellent OOH Forum last April and we know he has a finger on the pulse of the business.
Mandese is moderator of a panel on ‘How Technology Enables Context and Content‘, which we expect will cover what is happening at the intersection of digital place-based, mobile, and social media, and how media operators and advertisers can effectively leverage these technologies to interact with consumers in a more meaningful way, driving engagement.
Mandese probably has a pretty good idea on what clients are leading the charge, so we’ll be most interested in hearing what he and the panelists have to say.