We noticed this at the National Exhibition Centre (NEC), Birmingham recently. A little bit of research yielded that it is Motomedia’s first ever permanent installation [1].
It’s a 7 metres by 2 metres projection system installed by Paradigm and running Working Solution’s Acquire solution [2].
Screen content will be split between advertising and infomercials for events at the centre – advertising will be sold by NEC’s own in house team and the first brand up is Tourism Ireland we believe.