HablaClaroTV (Speak Out TV), Spain
Adrian J Cotterill, Editor-in-Chief
The
health
insurer
DKV
has
recently
released
in
Spain
a
corporate
digital
signage
channel,
created by
Neo
Advertising.
So far the channel has been launched in Madrid, Barcelona, Zaragoza and Palma de Mallorca, although the intention is to expand the channel to all the (DKV) offices in Spain.
HablaClaroTV broadcasts content about the values of the brand, reports of existing products and various social responsibility initiatives and sponsorship in which the company participates. It has an ‘Infotainment section’ that reports the weather, today’s sport and general news and gives health advice.
Miguel Garcia, vice president of DKV Group communication told us “the aim of the channel is to entertain the waiting time of customers through a digital tool, and developing the concept of promoting DKV Speak Out in other media like the Internet. The digital signage allows us to be more transparent and closer to the public thanks to its dynamism. “
Neo Advertising has been responsible for the implementation of the entire digital signage network, content and management.
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