A couple of weeks ago we reported on San Francisco based Woven media and it seems things are heating up at the weaving factory. They’ve just announced an extensive content partnership with NBC. How extensive? Their recent press release tells us NBC will be making their fall programming line up available on all video networks powered by Wovenmedia’s cloud Video Publishing Service.
Through this partnership, 3.75 million NBC fans can tune in to their favorite shows and entertainment news, in waiting rooms and dwell areas across Wovenmedia ‘s network of healthcare facilities and retail locations in California and the Southeast.
“This deal underscores the importance of Wovenmedia’s next generation networks that allow us to effectively reach consumers in an increasingly fragmented landscape,” said Larry Hart, Senior Vice President at NBC Universal. “Through this partnership we can extend great content and promotional messages to target audiences that are traditionally hard to reach in-home.”
“We’re thrilled to partner with NBC to bring our networks highlights from NBC’s best primetime programming and award winning shows,” said Joellen Jacobs, Vice President Content & Programming at Wovenmedia. “Entertainment and comedy programming are important components of our content strategy; I know that NBC’s great line-up is welcomed by our network audiences.”
NBC Universal joins the rapidly expanding list of Wovenmedia’s top-tier content partners, which includes Access Hollywood, PBS, The Weather Channel, PGA Tour, Big 10 Networks and CNET.
With more traditional networks partnering with digital out of home, it would appear Woven media is right on the money in sourcing this kind of content. Now, if they weave that into a compelling offering for both advertisers and viewers I’d say Woven is one to watch.