TouchTunes Joins DPAA

Gail Chiasson, North American Editor

As we revealed back on Oct. 4, the Digital Place-based Advertising Association has finally officially announced that TouchTunes Interactive Networks has joined the association as its newest member and 36th overall.

TouchTunes is believed to be the largest interactive out-of-home entertainment network in North America, providing entertainment and marketing solutions to 50,000 bars and restaurants. TouchTunes attracts millions of transactions every day through its network of TouchTunes Digital Jukeboxes and TouchTunesTV screens. The company holds an unmatched presence in the bar arena, reaching and engaging the coveted, tech-savvy 21-35 age demographic.

Susan Danaher, president of the DPAA, says, “TouchTunes is an innovative, rapidly growing company that is on the leading edge of contextual engagement with consumers. We look forward to working closely with TouchTunes and tapping into its expertise to help further the advancement of the digital place-based media industry.”

“TouchTunes Interactive Networks is one of the fastest growing out-of-home networks in North America and we are thrilled to be a member of the DPAA,” says Christian McMahan, chief marketing officer of TouchTunes Interactive Networks. “We look forward to being part of the team and joining the other outstanding companies working in this exciting sector.”

As we mentioned in late September, the digital place-based sector has experienced strong growth this year. Revenue growth percentage (16.1%) for the first half of 2011 over the same period last year exceeds overall U.S. ad industry growth (3.2%) by a 5:1 margin. Digital place-based media’s strong showing during the first half of 2011 follows a 25% growth rate for the sector – to an estimated $1.1 billion – in 2010.

On October 19, the DPAA will hold its 4th annual Digital Media Summit: Context Matters at the New York Marriott Marquis. The daylong event (8am – 5pm) will examine critical topics related to digital place-based media, including contextual engagement, media planning strategies, leading edge research solutions, and the role of technology in media and advertising. Exhibits also will be open to attendees.

TouchTunes Interactive Networks is the largest interactive out-of-home entertainment network in North America. TouchTunes provides entertainment and marketing solutions to 50,000 bars and restaurants. Since TouchTunes introduced the world’s first digital downloading, pay-per-play jukebox, the network has become the largest of its kind with close to 2 million songs played, on average, across the network every day. TouchTunes has a growing music library of more than three million licensed tracks, and delivered more than 750 million songs in 2010 alone. The company also provides TouchTunesTV, a unique, screen-within-a-screen interactive television experience that provides custom advertising capabilities, venue promotions and social networking opportunities. TouchTunes is a privately held U.S. corporation with offices in New York City, Arlington Heights, Illinois and Montreal, Canada.

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