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OVAB Europe Announced Today

We have known about this for some time but were VERY SURPRISED today on the manner of the announcement – an email from Minicom before the agreed press embargo deadline.

Anyway, caught unawares so to speak, see www.ovab.eu [1]

Today, consumers are spending more and more time away from their homes. Subsequently, advertisers are spending more and more of their media budgets to reach consumers “on the go.” The Out-of-Home Video Advertising Bureau Europe can assist advertisers in making informed decisions regarding out-of-home media. The OVAB Europe is the official resource for information on out-of-home video advertising, marketing, and media metrics.

More later.