We have known about this for some time but were VERY SURPRISED today on the manner of the announcement – an email from Minicom before the agreed press embargo deadline.
Anyway, caught unawares so to speak, see www.ovab.eu 
Today, consumers are spending more and more time away from their homes. Subsequently, advertisers are spending more and more of their media budgets to reach consumers “on the go.” The Out-of-Home Video Advertising Bureau Europe can assist advertisers in making informed decisions regarding out-of-home media. The OVAB Europe is the official resource for information on out-of-home video advertising, marketing, and media metrics.