This post was ostensibly about the creation of OVAB Europe – we threw in the mentions of POPAI as a comparison and to point out the competition that POPAI now has.

Our other point was that POPAI is as good as the people in each country who run it – we can only speak for our experience with the UK (was awful, been getting better) and Germany (appalling and we think that the majority of the German industry would agree with us).

By the way we gave your event back in May a lot of exposure – http://www.dailydooh.com/archives/1688

We would consider this post an open space to confront each other and express our point of view about your article.

Today we have read this interesting post, and we were really surprised that you have talked only about POPAI UK and POPAI Germany, without saying anything about POPAIdigital Italy.

POPAIdigital has started work in the digital out of home industry before even POPAI UK.

We every day work to enhance the culture about retail digital technologies by organizing conferences, roundtables, publications and making available a lot of information by our website.

We organized last May the first conference in Italy about this new engaging media, titled “Who’s afraid of Digital Signage?”, and next February we will have another new event also.

We every day represent the interests of providers and suppliers of audio visual media at POS and POI and in Italy we are the central point of contact and information source for the digital out of home industry in our country.

I would invite you to visit our website, http://www.popaidigital.it to take a look of what I’m talking about.

Best regards