Digital View Expands into South & Central America

Geny Caloisi

Bob Michaels, President of Digital View’s US-based DV-Signage operation, has announced a further tie-up that will see the company’s Pro-AV and signage solutions represented across all of South and Central America.

Bob Michaels

Working with Miami and Buenos Aires based specialist Pro-A/V distribution group Vitech US, Digital View has further extended the reach of its DV-Signage division, creating a new Latin American sales center for its ViewStream media players, VideoFlyer digital signage systems, SignBox software and Pro-A/V display solutions.

Digital View launched a dedicated Signage Division under Michaels in North America in early 2011, establishing the new DV-Signage brand and splitting the signage products away from their long established display electronics and LCD component business.

The DV-Signage agreement with Vitech US gives them unparalleled access to the growing market for digital signage products in Latin America and ensures a major focus on channel development across the corporate, education, hospitality, retail and digital out-of-home sectors.

“Expansion into and success in Latin America is vital to our growth strategy,” explains Michaels, “We believe that the Vitech team, with their extensive local knowledge and history of success throughout the region, are the ideal partners to help us achieve our goals”. 

‘We are seeing growing demand for signage solutions all across Latin America”, comments Pablo Paludi, Vitech US Operations Manager, “DV-Signage offers us the flexibility to address requirements from single screens to networks of many hundreds. From indoor to outdoor, advertising or corporate – DV-Signage gives us not just a range of products, but a complete set of turnkey solutions”.

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