RMG Partners With REACH Sports

Gail Chiasson, North American Editor

San Francisco-based RMG Networks and REACH Sports Marketing Group, Eden Prairie, Minnesota, have announced a partnership allowing RMG to bundle both companies’ health club media assets and increasing the scale of RMG’s Fitness Entertainment Network to 900 clubs and 17 million monthly viewers.

This new inventory also allows RMG to offer brands a localized health club media solution that is targetable by DMA.

“This new partnership with REACH Sports Marketing Group substantially increases the size of RMG’s footprint in the health club media space,” says David Bruce, executive vice-president, media products and partnerships, RMG Networks. “The combined network allows us to deliver over 17 million monthly viewers. Advertisers have repeatedly asked for a health club media product that could be targeted regionally or by DMA and this partnership allows us to provide that.”

Marc Kline, REACH co-founder, naturally happy with the partnership, says, “Like RMG’s Fitness Entertainment Network, the REACH Network engages club members with full sight, sound and motion ad units.”

RMG’s Fitness Entertainment delivers broadcast advertising units within LIVE cable television shown in the cardio areas of health clubs across the US. Adding the REACH Sports Marketing Group’s inventory increases the number of impressions and allows advertisers to target campaigns regionally.

Headquartered in San Francisco with offices in New York, Los Angeles, Denver, Detroit, Chicago and Beijing, RMG owns, operates and powers Digital Place-based Media networks. Itnow controls 130,000 screens, delivering 58 million highly desirable and elusive monthly viewers acrosssix Digital Place-based Media networks; In-Flight Entertainment, Fitness Entertainment, Point-of-Care, NYTimes.com Today, Taxi Entertainment and Executive Media Networks.

REACH is a place-based media company with a digital signage network in 350+ premier recreation and fitness centers across the US.

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