IPA Outdoor and the OMC Digital Outdoor Media Group are holding a breakfast seminar entitled ‘digital out-of-home in a world of convergence‘
Paul Bainsfair, Director General, IPA tells us “This seminar will be a fascinating insight into how digital technology is keeping outdoor, one of the most traditional of all media channels, at the forefront of everyday modern life.”
It’s being held at The British Museum, Great Russell Street, London, WC1B 3DG between 8.45-11.30am on Wednesday, 9th November, 2011.
The event will be chaired by Nick Hurrell, Partner, HMDG with a speaker line up that includes; Mark Cranmer, Chief Executive, Isobar; Andy Flower, Founder, Brothers & Sisters and Rob McIntosh, Creative Director, Frog Design.
The seminar aims to explore how brands are taking advantage of the creative and strategic possibilities presented by this medium.