MMA Forum Los Angeles

Gail Chiasson, North American Editor

The Mobile Marketing Association has announced that the MMA Forum Los Angeles, taking place Nov. 16-17 at the SLS Hotel in Beverly Hills, will feature speakers from top brands, including Coca-Cola, JetBlue, Paramount Pictures, and Men’s Wearhouse.

“Marketers understand that mobile is critically important to their current and future plans,” says Michael Becker, MMA North American managing director. “But with a swiftly evolving marketplace, shifting media landscape and growing mobile channel, marketers need to know how mobile can specifically work for them.

“We put attendees where they need to be – in the middle of the story and feet away from the top leaders from all sectors of the mobile marketering discussion.”

At the Forum, many of the world’s top marketers will be sharing their thoughts and experiences on how brands need to communicate with their customers in a world dominated by mobile interaction. They include Doug Busk, mobile brand strategy lead for the Global Connections Team at The Coca-Cola Company; Sharon Knitter, senior director of mobile,; Michael Rosenberg, executive director, advertising and new media, Paramount Pictures; Jonathan Stephen, senior producer of mobile products, JetBlue; and Matt Stringer, senior vice- president, marketing for Men’s Wearhouse Inc..

In addition, Los Angeles Mayor Antonio Villaraigosa will be the featured speaker at a special lunch held on Thursday, November 17. A full listing of Forum speakers is available at here.

The 2011 MMA Forum Los Angeles brings together thought leaders from brands, agencies, carriers and others across the global mobile marketing ecosystem. This year, the consumer takes center stage in the world of mobile marketing: the MMA Forum will address key aspects of this change and explore how Consumer Centric Engagement can deliver value to brands and marketers.
 Brands and agencies recognize that the mobile channel is a highly effective way to reach consumers; at the Forum, learn more about the diverse options mobile presents to ensure a maximally effective campaign.

In addition, the MMA Forum Los Angeles will also be the scene of the annual MMA Mobile Marketing Awards Gala. The MMA Awards for innovation and leadership are the world’s only global mobile marketing awards program recognizing outstanding achievement within the industry, and the program strives to find the best campaigns from every corner of the globe.

The MMA Forum Los Angeles will also include The Mobile Experience Lab, an interactive way for delegates to meet the industry’s thought-leaders, experience mobile technologies firsthand and interact with brands using mobile as part of their integrated marketing strategy.

Leave a Reply