Well it had to happen, the famous John Wiley & Sons Inc. [1] series of ‘for dummies [2]‘ books will soon be more complete with a tome [3] on digital signage.
It’s more likely to be called ‘Digital Signs and Displays‘ (or something similar) but it will be hitting the bookshops for Christmas.
4 Comments To "Digital Signage For Dummies"
#1 Comment By Tom Milner On 28 October 2011 @ 18:08 @797
Dummies is not quite the word that this book would be most appropriate for some of the personalities in this industry! 🙂
Will it start with how to use Powerpoint for the most impact?
Next in the series…..Content for dummies?
#2 Comment By Chris Heap On 28 October 2011 @ 18:16 @803
Wonder which digital signage soothsayer’s behind that then.
If it can cogently guide an end user customer to develop a digital signage network, then I’m out of a job.
So, do I retrain or buy every copy?
Perhaps it’s time for a proper book review, DailyDOOH?
#3 Comment By Noix On 28 October 2011 @ 20:07 @880
You are mistaken Mr. Editor-in-chief. Not the first or last time you have made a faux pas. The book is called ‘idiots in digital signage’ and is written by a certain Mr F
#4 Comment By Neil Steiner On 31 October 2011 @ 04:03 @210
It should be called Dummies don’t do DOOH, intelligent people do!