MOBIZ Award Winners
Gail Chiasson, North American Editor
Winners of the MOBIZ Awards in Montreal at the conclusion of the mobile section of MTL DGTL, see our post ‘MTL DGTL Deemed A Success’ here, were Greencopper Publishing (Business) and 2XM Interactive (Startup)Greencopper Publishing offers innovative smartphone apps as official mobile guides for events. The apps are cutting-edge promotion tools and mobile guides for event-goers, and also represent innovating visibility platforms for the brand of event-sponsors.
Greencopper has published apps for over 60 events worldwide (music, film festivals and trade shows). Key event references include: the Festival International de Jazz de Montréal (Canada), Fête de la Musique (France), Printemps de Bourges (France) and FrancoFolies (Canada). Greencopper apps are characterized by outstanding graphic designs and a selection of exclusive features (what’s on, photo booth, live radio, QRcode integration, etc.).
The apps are available for multiple smartphone technologies.2XM interactive crafts mobile applications for iPhone, iPad, Android, Blackberry and Windows Phone 7, along with interactive touch surface solutions for storefronts and mobile units.
Its mobile software platform allows for unique interactive experiences in which crowds can simultaneously join in through their own mobile devices.
The first version of this platform allowed the STM to transform the 80,000 U2 fans at the Montreal concert into virtual bus drivers. By simply opening the browser of their smartphones, visitors were able to collaboratively control their on-screen 3D bus as if they were holding an actual wheel.