Denys Lavigne, Midfield Maestro

Adrian J Cotterill, Editor-in-Chief

David Wilkins president and CEO of Montreal-based X2O Media will be chairing what sounds like a very interesting panel session ‘Producing Content for Distribution Across Multiple Platforms and Channels’ at the 2011 Customer Engagement Technology World conference, being held this week at the Javits Convention Center in New York.

Denys Lavigne, un canadien qui croit qu’Arsenal est un club français

Attendees at this session (Nov. 10, 11:45 a.m. -12:45 p.m. in conference room 2) should learn how to plan creatively, use existing digital assets to reduce costs, and achieve message and brand consistency across multiple channels.

The session will begin with an introduction by Wilkins, followed by presentations from Denys Lavigne, president of Arsenal Media, Montreal and Steve Kissing, vice-president of creative at Barefoot Proximity, Cincinnati.

Denys Lavigne is always exceptionally good to listen to. He speaks sense – albeit with a little bit of a French accent 😉 but more importantly unlike many other people who put themselves forward as content experts, he speaks with years and years of experience (and many an award winning installation design behind him and his team, see ‘#dse2011 Four Nil To The Arsenal‘ as just one example).

We last heard David Wilkins speak at the poorly attended DisplaySearch 4th Annual Digital Signage Conference, held the day before #InfoComm11 back in June. There, Wilkins discussed content as not being easy and how it can be the most expensive part of digital signage. “Automate as much as possible,” he advised, because most users don’t have a lot of time to focus on content, don’t know where to find good content, and don’t have the talent to develop design.

Whilst David was one of the better speakers at that event, many observers, including Dave Haynes pointed out that Wilkins’ content examples were far too cluttered. David’s premise that content should be cheap and somehow easy flies in the face of what the best content developers believe and so this might be an interesting session just for that fact alone.

If you are attending CETW this session is open to all and it’s well worth attending just to listen to Denys.

Additional reporting by Gail Chiasson

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