DPAA Partners With #dse2012 For DPB Ad Summit

Gail Chiasson, North American Editor

Digital Signage Expo, international trade show and conference taking place Mar. 6-9, 2012 in Las Vegas, has announced that the Digital Place-Based Advertising Association will partner in and assist in programming its annual Advertising Summit being held Tuesday, March 6.

This DPB Advertising Summit will address the current size of the market, its projected growth, the wealth of research and audience metrics available, and will identify the challenges inherent in planning/buying and designing creative applications for the medium, and how to overcome those obstacles.

DSE’s 3rd annual DPB Advertising Summit will feature:

  • A Keynote address by PQ Media’s Patrick Quinn who will discuss industry economics, trends and the latest results of the 5th Annual Digital Out-of-Home Media Forecast;
  • An overview of the DPB media landscape presented by DPAA President, Susan Danaher;
  • The latest results and case studies from USA TouchPoints, a cooperative research effort between Media Behavior Institute, GFK/MRI and NSI, on the latest DPB media audience measurement, co-presented by Paul Lindstrom, senior vice- president of The Nielsen Company and Jim Spaeth, ppartner & CEO, Media Behavior Institute.

“The exceptional attendance at our Digital Media Summit: Context Matters last month is just one more indication that the agency and advertiser communities are interested in and want to know more about how they can make digital place-based media part of their marketing efforts,” says Susan Danaher, DPAA president. “The DPAA is very pleased to support DSE’s educational program, which will provide important insights key to moving our industry forward.”

Richard Lebovitz, educational and editorial director for Exponation LLC, producer of DSE, says, “We are constantly working to create stronger educational offerings designed to advance industry understanding in this new and exciting medium. Our partnership with the DPAA is further evidence of our commitment to this goal.”

The full-day session will run from 8 am to 5 p.m. March 6. The Digital Signage Expo 2012 is co-located with the Interactive Technology Expo and Digital Content Show at the Las Vegas Convention Center.

Registration for the event is available here.

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