Along with standard health screening abilities, the new kiosks will include functionality such as personalized product recommendations and print-on-demand coupons. Personal Health Centers™ will occupy a number of national retail pharmacy chains, giving advertisers a wide reach while simultaneously allowing them to target consumers on an individual basis.
FrontLine Marketing, an Acosta Sales & Marketing company, provides solutions that include front-end, pharmacy, and new product center displays available at more than 8,800 grocery and pharmacy retailers, including Kroger, SUPERVALU, Safeway, Food Lion, and Winn-Dixie and this new ADFLOW Health Networks Personal Health Center™ platform will now be added to FrontLine’s core offering.
Mel Stein, CEO of ADFLOW Health Networks told us “This unique and proven consumer touchpoint provides marketers with a variety of highly targeted digital, interactive, merchandising, and print-on-demand solutions only steps away from the purchase decision. FrontLine’s leadership understands that, and we believe in their strong commitment to make this partnership the success we anticipate it to be.”
Jefferson Myers, President of FrontLine Marketing, is confident the partnership with ADFLOW Health Networks will quickly be successful in the marketplace; “We have been active in this space for the last fifteen years and believe this program can be transformational. This partnership extends and complements FrontLine’s current high-impact capabilities within the fast-growing pharmacy area of leading retailers. The ADFLOW Health Networks system is truly next-generation in its targeting and consumer engagement ability.”