Here’s the official press release on the big WindowGain rear projection windows we saw in Oxford Street, London earlier this week.
We are not sure that we would exactly describe an easyInternetcafe as an ‘iconic’ venue but WE noticed the implementation on Monday without being told about it AND, it is opposite Bond Street tube station in the high footfall area of Oxford Street so we would expect it to generate a lot of interest from media buyers.
Press Release: 17 November 2008
WindowGain , the UK based outdoor media contractor and technology company who has recently launched its Hi Max (High Definition – Maximum Impact) network of strategically located large format digital projection screens in flagship UK Shopping Malls is to commence its rollout of iconic London sites network on Monday 17th of November at the easyInternet Café, 358 Oxford Street.
In Association with Eyeconic Outdoor ( a Media 7 company) the dual screen site is situated in the heart of Oxford Street, directly opposite Bond Street tube station and strategically placed between Selfridges and John Lewis. With full audio capability, the HD rear projection screens will be up to 40ft² on the ground floor and up to 80ft² on the first floor and will be the only Digital Outdoor media of its kind in this unique location.
Oxford Street, regarded as one of Europe’s busiest shopping streets with average footfall in excess of 4 million per week, was an obvious location for the launch of the London sites network. The existing tenants at the premises, easyInternet Café, will benefit from incremental revenue for the use of its windows as well as a percentage of screen advertising time. Similar agreements with tenants at other unique London locations are currently being negotiated.
Simon Russell, Managing Director of WindowGain UK stated that “Advertising opportunities are everywhere and we welcome any enquiry to discuss these with existing landlords or tenants. With Outdoor Digital screens recognised as the fastest growing medium in the UK, we see some considerable financial windfalls for unique location owners to capitalise on the increasing Outdoor ad spend.”
Eyeconic Outdoor, the outdoor division of London based Media 7, specialises in media sales at unique and prominent city based locations. The exclusive sales agreement with WindowGain for its non shopping mall locations is seen as a significant accomplishment for the specialist agency.
Richard Linn, Managing Director of Media 7 comments, “ the amount of excitement surrounding the launch of the dual screen on Oxford street is indicative of the desire of Media buyers to provide a ‘wow factor’ element to their clients. With its size, audio and screen quality, this installation certainly fulfils that requirement. The amount of booking enquiries has exceeded our expectations and this enthusiasm certainly highlights the desire for more unique London based sites.”