Times Square Warps Into Super Mario’s 3D World

JP Biamby

To celebrate the launch of the Super Mario 3D Land™ game for the Nintendo 3DS™ hand-held system, Nintendo gave fans in New York City a rare opportunity to experience how 3D significantly enhances and reinvents the beloved Mario gaming experience.

Anyone who visited Military Island located at Broadway and 7th Avenue between 43rd and 44th Streets in the heart of Times Square last Saturday (12th November) was invited to play inside Mario’s 3D world with life size warp pipes, trampoline coin jumps and a flag pole finale!

Consumers also had a special opportunity to play Super Mario 3D Land in advance of its official 13th November release date. Among Mario’s World 3D game-play experience, attendees also enjoyed:-

  • A performance from a mass group of Nintendo characters at the start of the event
  • A set of exclusive Tanooki ears and tails as featured in the original franchise, rewarded to fans onsite throughout the event.
  • A “Mushroom Kingdom” Pizza truck nearby offering free mushroom pizza slices to the first 1,000 consumers onsite that tweeted using the #SuperMario3D hashtag.

Nintendo also rewarded its biggest fans in attendance with an exclusive limited early sale of the game at Toys “R” Us located in Times Square.

Super Mario 3D Land is the first Mario™ game created for Nintendo 3DS.

The platform utilizes 3D visuals to deliver classic Mario action on MTV 44 1/2‘s digital sign with enhanced depth, distance and speed, all without the need for special glasses.

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