Back in September Gas Station TV (GSTV) announced an exclusive, long-term agreement with Wayne, a GE Energy business and global innovator of fuel dispensers and technologies, see our post ‘Wayne Industries Gives Gotham City GSTV‘ and now we hear that they have installed their co-developed media platform, inOvationTV, at Bill Wolf Petroleum Corp. stations in New York.
David Leider, CEO of Gas Station TV told us “Wolf Petroleum has generated significant value with GSTV and has a track record of innovation within the industry. As the first retailer to launch inOvationTV we consider them critical to the continued growth of our business.”
Wayne’s investment (valued at more than USD 50 million back in September) makes inOvationTV available to qualified stations free-of-charge, to be installed either as a retrofit to stations currently using Wayne’s Ovation dispensers, or to retailers installing new Ovation dispensers from the factory.
Adam Wolf, vice president of Wolf Petroleum was quoted as saying “We are pleased to continue our long-standing relationship with GSTV by adding inOvationTV to the Wolf forecourt. Our investment with GSTV has yielded significant returns for us and our retailers and we look forward to providing new opportunities with inOvationTV.”
Once fully deployed, it is expected that inOvationTV will triple GSTV’s monthly viewership to more than 70 million consumers.