Adrian J Cotterill, Editor-in-Chief
Jean-Charles Figoni, iDklic’s CEO told us last year “We believe that digital signage in pharmacies has great potential to create additional revenue streams for retailers and pharmaceutical companies”. Many would agree with him of course and as we have always said, it’s a great niche to be in.
It’s probably no surprise then that an email ‘iDklic enters flanders‘ arrived in our collective inbox this morning.
The Vooruit network represents 38 pharmacies in East and West Flanders.
Belgian agency (and OVAB Europe member) iDklic (no, it’s not a new Croat based character in the Simpsons), now has more than 600 of the 2000 most important Belgian pharmacies under contract.