Gail Chiasson, North American Editor
Outcast, based in Santa Monica, California, has made an agreement that will bring viewers at the pump exciting NFL Network game highlights, live match-up information for Thursday Night Football games and NFL news.
Outcast’s television network at the pump will broadcast NFL content to 12,000 PumptopTV screens nationwide.
This the second agreement announced with the NFL within the week. Last week, Premier Retail Networks Inc. announced a new multi-year renewal agreement to present dynamic NFL Network football highlights on PRN’s in-store media networks in leading U.S. retail outlets.
“Outcast’s active consumers lead busy lives and are passionate about football, but they may not be able to catch every game,” says Nathan Gill, Outcast’s chief revenue officer, on keeping the company’s audience of on-the-goers entertained and informed. “We don’t think that should stop them from keeping up with their favorite pastime.”
NFL Network is the only television network dedicated entirely to football, and the addition of NFL Network programming on PumpTopTV aligns perfectly with active fuel consumers who are avid football fans. Outcast viewers will be able to enjoy new game highlights each week, including previews of upcoming games.
Outcast reaches drivers, and understands and tailors programming to meet the needs of active on-the-go consumers.
NFL Network programming on Outcast aligns perfectly with active fuel consumers, who are 65% more likely than the average adult to attend NFL games. Through research, Outcast uncovered that 62% of NFL attendees are heavy drivers, which means that football fans can now catch up on NFL Network news and plays at Outcast gas stations around the country.