Not content just with an incredibly impressive Range Rover Evoque campaign on all of the concourse digital billboards at London’s Euston Station [1] we notice that they have also taken escalators with JCDecaux including the backlight overhead and the digital 6s and vinyl wrap in the tunnel leading to the underground (phew!).
This is a great piece of integrated media for JCDecaux’s sales, digital, traditional and production teams to have pulled off.
Range Rover should be absolutely delighted.