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Pee-Controlled Video Game

Posted By Adrian J Cotterill, Editor-in-Chief On 25 November 2011 @ 13:00 @583 In Scuttlebut | 5 Comments

In our second toilet related story in 24 hours, see also MOOH Group DOOH Loos For Number One’s [1], we bring you the World’s first pee-controlled video game. Well actually we don’t because it’s not the World’s first at all so in reality it is number two for number one’s in a number of ways.

[2]First it’s the second story we have run about using Mister Pee Pee in 24 hours and secondly it’s the second ‘pee-controlled video game’ we have seen. Those readers with a long … wait for it … memory (phew!) will remember our coverage of #dsj2011 in Tokyo back in June of the ‘Sega Urinal Signage [3]

Anyway we digress. The story is that the Exhibit bar in Balham [4] today unveiled hands-free video games controlled exclusively by visitors’ streams.

The company behind the idea, Captive Media [5] tells us that male visitors to The Exhibit will be able to play one of three games that test the accuracy of their aim.

[6]Gentlemen can control the games – such as the quiz game ‘Clever Dick’ simply by moving their stream left and right and tapping-in to men’s innate competitiveness (err not the size of their schlong then?). Scores we are told can be posted to an online leader board and to Twitter.

Interspersed with the games, the screens carry promotions for the bars offers, specials, or forthcoming events.

Evidence from a four month pre-launch trial in a Cambridge bar supposedly showed that Captive Media boosted footfall (don’t snigger), created local ‘buzz’ and had a significant impact on sales of the products promoted.

Captive Media director Mark Melford told us “It’s taken three years of research and development to get to this point. The reaction to the units so far has been incredible – it’s just so much fun.”

We are told that Captive Media will roll-out the product across selected bars from early 2012.

5 Comments (Open | Close)

5 Comments To "Pee-Controlled Video Game"

#1 Comment By Adrian J Cotterill, Editor-in-Chief On 25 November 2011 @ 13:23 @599

We’ve just had a whip round in the office and will be purchasing a SheWee for our European editor Geny Caloisi so she can try this out – she was complaining on twitter that this was for men only.


#2 Comment By Howard Smith On 25 November 2011 @ 14:32 @647

Is it powered by a Wii ?

#3 Comment By Bob Rushby On 25 November 2011 @ 16:19 @722

Does this mean that soon there will be peexels everywhere?

#4 Comment By Luis On 25 November 2011 @ 20:56 @914

… but if you pee at the screen… wouldn’t it splash all over the place? Oh wait, its that why Adrian keeps saying that it should use “open splash”?


#5 Comment By Howard Smith On 28 November 2011 @ 15:03 @669


LOL they even managed to get the term ‘joystick’ into the article

Article printed from DailyDOOH: http://www.dailydooh.com

URL to article: http://www.dailydooh.com/archives/57657

URLs in this post:

[1] MOOH Group DOOH Loos For Number One’s: http://www.dailydooh.com/archives/57585

[2] Image: http://www.dailydooh.com/wp-content/uploads/2011/11/photo-1.jpeg

[3] Sega Urinal Signage: http://www.dailydooh.com/archives/48762

[4] Exhibit bar in Balham: http://www.theexhibit.co.uk/

[5] Captive Media: http://www.captive-media.co.uk/

[6] Image: http://www.dailydooh.com/wp-content/uploads/2011/11/photo.jpeg

[7] : http://www.shewee.com/

[8] : http://www.bbc.co.uk/news/technology-15923438

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