Will Work For Love: Letta Nagel, Saddle Ranch Digital

Gail Chiasson, North American Editor

Letta Nagel is the chief content officer at Saddle Ranch Digital in Beverly Hills, California, with responsibility for leading the creative talents within the company, sparking ideas for original content and helping to bring ideas to life.

  1. Describe your personal work space.

    I’m fortunate to work in great offices in Beverly Hills. My personal workspace is a ground floor corner office with lots of windows (great for people watching) and which I’d describe as ‘energetically minimalist’. There are moments of chaos that take place on my desk with sheets of idea scribbles, sticky notes, magazine page cut outs, coffee spills and bags of munch-able inspiration. But these have got less frequent since I got the iBrainstorm app.

  2. How do you get to work?

    Stop start, stop start, stop start. I drive, for the most part, on side streets through Los Feliz, West Hollywood, to get to Beverly Hills, which is hit or miss depending on the day, time, weather, and forces of nature – or Lindsay Lohen’s court days.

  3. What is an average day like?

    I don’t use an alarm clock because my vivacious Rottweiler makes sure I’m up at 5:30a every day (and with no special concession for weekends or mornings after the night before). I feel I’m at my most productive in the mornings and my best ideas usually come to me in the middle of the night, in the shower or driving to work so I’ve usually covered a lot by the time I reach the office. The best part of my average day is that it’s filled with variety – in terms of the projects that I’m working on, people I’m meeting and things that we are planning, filming and producing.

  4. What is essential to you being able to work happily?

    An iPad, no fluorescent lights, a boss with an open mind and vision, a fearless team of thinkers and solvers, an endless supply of good coffee, the ability to laugh and have fun.

  5. How flexible are your working conditions?

    Very. Our CEO believes in letting everyone be productive on their own terms as long as you don’t compromise another team member’s project or client deadline.

  6. What do you think your employer looks for in its staff?

    People who bring smarts and complementary skills sets, ideas, personality, a positive attitude and who are excited to be a part of contributing to the success Saddle Ranch Digital. There is not a single-focused ‘type’ working at SRD. Individual quirks are welcome as long as they help grow the business.

  7. What suggestions do you have for your company?

    We recently had a couple of big opportunity wins that are opening new and exciting doors for the company. These came on the heels of taking a close look at how we can grow and reorganizing to make this happen. And I’d suggest that we continue to rock this party! (Maybe only my boss will appreciate that.)

  8. Do you have any frustrations you would like to share with us?

    Not at this time. Most of my frustrations have been satisfied over the past couple of months… new single-serve coffee-maker for the office – check, a space re-org for the creative team – check, kick back and brainstorm sofas on order – check, approval for a new marketing coordinator – check.

  9. What do you like best about your job?

    The ability to work in a high-energy environment, be myself, work with great people, be creative, work with animals (thanks to MyPetCareTV.com) and produce great work for our clients.

  10. How open is your company to new ideas and suggestions?

    Very. Ideas are what our company thrives on and everyone is encouraged to keep abreast of trends that impact our industry and inspire what we can bring to our clients as well as ways to grow our business.

  11. How much responsibility have you been given?

    A lot – and as much as I want to continue to take on. I came on board less than two years ago as marketing director and have progressed to my current position of CCO. This has involved taking on management of the creative team while maintaining my responsibilities leading the marketing team. It can sometimes become multitasking-mayhem, but I get to work on things that excite me most.

  12. How green are you and your company?

    At the big picture carbon footprint level, we could probably do a lot better. On a more micro office level, we promote recycling and ‘think before you press print’ (especially for our film division who are reviewing screenplays).

One Response to “Will Work For Love: Letta Nagel, Saddle Ranch Digital”

  1. donna olaguer Says:

    Dear Letta,

    We’ve come a long way from 15 years ago – yes, 1996! 🙂 I threw off the handmaiden yolk awhile ago, but every once in a great while I find myself on my knees again-not necessarily in a good way. 🙂
    Love your profile. I’ve often said about you, anyone who has the pleasure of your company-professionally or otherwise-is fortunate indeed.
    Congratulations. I’m going to read this again. I hadn’t really seen the whole ‘interview’ until this morning. A great inspiration. 🙂

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