Neo Analytics From Neo Advertising Spain

Adrian J Cotterill, Editor-in-Chief

Neo Advertising Spain has introduced a new service, dubbed Neo Analytics which will be led by Javier Agudo, currently director of planning for Neo Advertising.

It’s a service, we are told, for outdoor folks that blends digital facial recognition systems, analytical and interpretation of impact data.

The service will start in Digital Signage Channel Malls Golta in January 2012 – a network of 18 shopping malls.

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