MTV 44 1/2 [1] and Viacom teamed up with (RED) and One to display the World AIDS Day digital quilt on their Times Square Billboard [1] located on Broadway between 44th and 45th Street.
[2]
The digital 2015QUILT [3] will be displayed in between 30 minutes and 40 minutes past the hour starting at 9:30am up until 6:30pm on December 1st.
December 1st is of course World Aids Day and the 30th Anniversary of the discovery of the disease, so ONE [4] and (RED) [5] have an initiative to bring people together to help make an AIDS Free generation by 2015.
[6]
Inspired by the original AIDS Memorial Quilt [7] which began in San Francisco in 1987, (2015)QUILT is a crowd sourced tapestry built in HTML5 designed by @radical.media [8].
Anyone can search for names or locations in the quilt, pan through all the various panels and even hover over a panel to reveal the creator and their pledge. Lend your support by creating your very own panel at www.2015quilt.com [3].