Screenvision, a New York-based innovator in cinema advertising and alternative content programming, is partnering with Allstate Insurance Company, national, publicly held personal lines insurer, to bring the company’s award-winning Allstate’s ‘Delete Text Driving’ public service announcement to movie-goers coast-to-coast, beginning December 2.
“Screenvision’s cinema network is an ideal forum for this message, as movie-going is a weekly social ritual for millions of Americans, especially teens and young adults,” says Mark Mitchell, chief revenue officer of Screenvision. “We’re delighted to work with our long-time partner to bring this vital message to the big screen and help raise awareness of the dangers of texting while driving.”
While the holidays are a time of joy, it’s also the season when, statistically speaking, Americans should be most mindful of their driving, especially the growing hazards presented by texting and driving. According to the Department of Transportation, 45% of annual U.S. driving fatalities occur during the holiday season; and more than 6,000 people now die and 500,000 are seriously injured per year due to texting while driving.
The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies.