The Mobile Marketing Association [1], a global trade association for the mobile industry, announced no less than 56 winners across key mobile categories at the 7th Annual Global Mobile Marketing Awards for Innovation, Creativity and Leadership last month.
The winners, the best-of-the-best in mobile marketing from across the globe, are the first to receive The ‘Smarties’, the new name unveiled during the ceremony’s opening, which reflects the growth and unique character of the mobile channel.
“Great creative, great storytelling, is at the heart of all of our award-winning campaigns. Our winners are truly among the smartest in the mobile channel, and have set rigorously high standards for industry excellence,” said Greg Stuart, Global CEO of the Mobile Marketing Association.
The Global Winner in each category was:
- MMA Award for Overall Excellence –
Global Winner and NA Regional Winner: Old Navy and Crispin Porter + Bogusky for ’Old Navy Records’ USA/NA. - Branding –
Also APAC Regional Winner –
Coca-Cola and UM and McCann Worldgroup Ltd. for ‘Coca-Cola Summer Campaign’ Hong Kong/APAC - Cross Media Integration –
Also NA Regional Winner: Old Navy and Crispin Porter + Bogusky for ‘Old Navy Records’ USA/NA - Direct Response –
Also EMEA Regional Winner: Garanti and Rabarba for ‘Garanti-The Last Person on Earth Who Doesn’t Use Online Banking’ Turkey/EMEA - Producer/Services Launch –
Also NA Regional Winner: Lawry’s and R/GA for ‘Lawry’s Digital Dinner Bell’ USA/NA - Promotion –
Also NA Regional Winner: United Airlines and Barrie D’Rozario Murphy for ‘Promotion for Travel Options’ USA/NA - Relationship Building –
Also NA Regional Winner: Nike+ and R/GA for ‘Nike+ GPS App’ USA/NA - Innovation –
Also NA Regional Winner: Old Navy and Crispin Porter + Bogusky for ‘Old Navy Records’ USA/NA - Social Impact –
Also EMEA Regional Winner: YoungAfricaLive & Praekelt Foundation for ‘YoungAfricaLive’ South Africa/EMEA - Mobile Marketing Academic of the Year –
William F. Humphrey, Jr., MBA; Debra A Laverie, Ph.D. for ‘Brand Community and Location Service Social & Mobile Research’ USA/NA.
Greg added “Their work should serve as an enduring inspiration to marketers world-wide, and a challenge to next year’s competitors.”
See here [2] to view the entire 2011 awards winners gallery.