Three Phone Kiosks to New York’s Times Square have been digitally-enabled in a trial underway by New York-based Titan.
The three kiosks are constructed with digital panels, each capable of delivering HD video and static images. Each ad rotation lasts for seven seconds and contains content from 10 advertisers.
Titan commands what is believed to be the largest inventory of phone kiosks in New York City, with 2,552 payphones at 1,762 phone kiosk locations throughout New York City. Titan’s fleet of phone kiosks translate into more than 5,000 advertising faces for companies to capture the attention of New Yorkers in all five boroughs.
“This could be an element of the phone kiosk of the future,” says Scott Goldsmith, Titan’s chief commercial officer. “Phone kiosks have been and continue to be an essential element of New York City’s public communication outlets by providing free access to 311 and 911. What we are doing here is expanding the utility of the kiosk by providing dynamic advertising which will generate significant revenue for the City of New York.”
Titan is the only New York media company to offer fully wrapped kiosks and the company is planning more creative and technological solutions for the media.
Titan is a full service media company specializing in Out-of-Home advertising. It provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, telephone kiosks, street banners and street furniture. It also develops digital Outdoor and Mobile platforms and furnishes national and local clients with creative media solutions in the North America’s top markets.