Crisp Media Acquires Smart Device Media
Gail Chiasson, North American Editor
Two New York-based mobile advertising organizations, Crisp Media and Smart Device Media have combined to create what their management says will be a full-service mobile advertising powerhouse.
The combined company will continue doing business under the name Crisp Media.
Jason Young, Smart Device Media co-founder and former Ziff Davis CEO, assumes the role of CEO of Crisp Media.
“The mobile ad market is at the critical stage where premium brands are starting to play significantly,” says Young. “Yet because barriers to buy still exist, the premium market demands an integrated set of solutions optimized for its unique needs. Crisp Media will be a catalyst for the industry, by bringing together an unrivaled combination of platform, products, services, and team expertise.”
The acquisition brings together Crisp’s rich media advertising platform and Smart Device Media’s media marketplace of targeted, brand safe, premium inventory. As a combined business, Crisp Media will offer brands, agencies, and publishers a unique set of product solutions to enable high quality brand advertising to successfully extend to mobile and other emerging device platforms.
Crisp Media expects to offer significant and unrivaled benefits to publishers and advertisers, including:
- Crisp’s industry leading HTML5 based rich media platform and Crisp Engage, the self service mobile ad management framework, together enable the building, serving, and measurement of high impact rich media advertising on mobile and other emerging device types using open, industry ad formats;
- The combined scale of the Smart Device Media and Crisp Select media marketplaces matches premium brand advertisers with premium mobile inventory;
- An experienced services organization that is capable of executing award winning creative campaigns globally.
“The combination of these two perfectly complementary businesses fulfills the vision Crisp Media has been working toward,” says Boris Fridman, outgoing CEO of Crisp Media, who will continue to serve as a board member. “The new Crisp Media will be an even stronger partner for the brands, publishers, and agencies we serve today.”
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