Gail Chiasson, North American Editor
Rosemont, Illinois-based Akoo TV has launched several new, originally-produced programs across its 165 shopping malls in 60 top U.S. markets.
The new programs and interactive segments are part of a broader line-up of entertainment programming and celebrity-driven content which the Nielsen-measured network is premiering in Q1 2012 with expanded advertising, custom content, and branded entertainment opportunities.
The new programs are each hosted by an Akoo on-air personality and include the ‘Akoo Scoop’, a 90-second music and entertainment update; the ‘Akoo Trivia Challenge, which rewards viewers for correctly texting the answer to a series of three trivia questions; and the ‘Akoo Exclusive’, featuring special live performances and interviews with today’s top music artists. Episodes are produced weekly in Akoo’s recording studios and air on the network hourly or during peak traffic hours.
Akoo TV’s interactive programming is featured throughout the most highly trafficked seating environments in each mall – branded the ‘Akoo Pavilion’ – which attract 64 million shoppers each month. Viewers spend an average 20 minutes per visit seated in front of the network’s programming and advertising, as certified by Nielsen. The network is powered by Akoo’s patented interactive technology, which enables viewers to make on-demand content requests with their mobile devices, via free mobile app or text messaging.
Shoppers within Akoo Pavilions can also access free Wi-Fi services, connect with friends via Facebook and Twitter, download mobile coupons, and participate in special promotions.
Akoo TV is experiencing a record number of mobile interactions in Q4 2011, reporting an on-demand consumer transaction very two seconds across the network during the holiday shopping season.
Akoo TV, integrating television, mobile, social and local retail is the flagship of Akoo International Inc., a global media and technology innovator.
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