Akoo TV, one of the largest Nielsen-measured out-of-home television networks in the U.S., has continued its expansion across the nation’s premier shopping malls, adding the Houston Galleria, a top shopping destination with more than 24 million annual visitors, and Arundel Mills, the Baltimore area’s largest mall.
And, further, Akoo TV is experiencing a record number of on-demand mobile interactions in 2011, reporting a consumer transaction every four seconds across the network. Overall, it’s experiencing a 30% increase in the number of on-demand consumer interactions across the malls, says Andy Stankiewicz, executive vice-president, chief communications officer of the expanding network.
Akoo TV’s interactive entertainment programming is featured throughout the most highly trafficked seating areas in each mall – the ‘Akoo Pavilions’ – which attract 64 million shoppers each month.
The network is powered by Akoo’s patented interactive technology, which enables viewers to make on-demand content requests with their mobile devices, via free mobile app or text messaging. Viewers within Akoo Pavilions can also access free Wi-Fi services, connect with friends via Facebook and Twitter, download mobile coupons, and participate in special promotions.